Monday, April 25, 2011

Creative Brief! =D

Company
Octane Coffee Bar and Lounge

Description
Located in West Midtown — Atlanta, at the corner of Howell Mill Road and Marietta Street NW.
Octane westside a true example of a community work in progress since 2003. Octane strives to be a hub of activity for the westside and beyond while also being an outlet for our coffee, beer, and culinary passions.
People from all walks of life come to Octane to relax, socialize and  most importantly get work done.

Design Problem
Octane is most definitely not your traditional coffee shop. In fact, from the outside, it looks like they may be a small motor oil manufacturing plant! Once inside, you can immediately see that it is a modern and edgy coffee bar, where students and professionals, alike, come to “chill”. It is indeed, a great place to go, if you just want to get out of the house on a Saturday afternoon. Octane logo and signage needs to be more inviting, so people will actually want to come and see what’s inside. My aim is to change their look from that of a motorbike, to more of a inviting one, that showcases what Octane is really about --- great drinks, fun people, and a quirky and cool atmosphere.

Target Audience
Octane needs to appeal to the local community as well those who are not familiar with the area. The Midtown area has a range of different types of people, young and old.  Therefore, Octane should target both men and women of all ages and demographics, if it aims to be a coffee bar that is able to last and expand, perpetually.

Brand Opportunity
Octane is most certainly NOT your traditional coffee shop. Not only do the serve delicious coffee beverages, but they also serve beer. My aim is to change Octane’s image from that of an “industrialized” feel to more of a comfy, modern and edgy feel. The once plain, “manufacturing” logo, is now comfortable and inviting. The ads will intrigue an extremely broad audience and the specialty items will make each person who visits Octane, feel like they will always be welcome; thus, giving Octane the opportunity to grow into a great brand that will be eventually able to compete with the likes of ‘Starbucks’.

Sunday, April 24, 2011

Specialy Items Photos! =)

Ladies tank top and hat...Front displays logo and back displays "a lot can happen over coffee" going across the botton of the shirt

Alternate Angle

Hat and Tank seperately

I did these myself, in the privacy of my own laundry room...it was very difficult to say the least, burned myself with the iron a few times (battlewounds)...but all in all, I'm very happy with the way they turned out...everyone I've shown them to says they thought I had ordered them! I am excited about that! =D

HAPPY EASTER EVERYONE!! :)

Wednesday, March 16, 2011

Ads I like... :)

Olympus

Optical zoom.
Creative Ads





Monster.com

Stuck in the wrong job?
Creative Ads






Gold’s Gym

Carry sofa by yourself.
Creative Ads






Omax

Wide-angle lenses
Creative Ads

This was so funny to me!

While looking at some different ads for inspiration, I came across this ad. I thought that it was so funny, so I thought I would share! :-D lol

Tuesday, March 8, 2011

New Letterhead/Business Cards


Here is my new letterhead...I think it looks...sleek. :) I think it will work well with the type of paper that I have chosen to use for printing.


This is the "professional" business card for Octane. I included the hours because Octane has such a short address, only one phone number and email address, so I just wanted to fill the space effectively.



This business card would be used for staff members... I had the idea to place the bean shaped card in a frosted, translucent business card envelope. The envelope would read "Free the bean!" I think its a pretty clever concept. I hope that I can accomplish what I'm going for with this card.  Below is what I imagine the card would look like in the envelope.



The outline of the envelope is not shown, but...just imagine that its there. lol

Saturday, March 5, 2011

Letterhead Idea...

I'm guessing this will look much better once printed on the paper I have selected...but I'm still in the idea stages, so I will most likely change this letterhead before printing it on the actual paper. More to come!! :)

Business Card Ideas... Vertical & Horizontal...I like them both...


Probably won't include the hours on the front of the cards, will most likely put them on the backs of the cards. Just wanted to see how it would flow...will probably change within the next couple of hours...lol

Ok... SO here is the FINAL Octance Logo. lol

Just wanted to post the final logo, standing alone. :-)

Friday, February 25, 2011

Revisions to Octane Logo >>> Email me Opinions!! :-D


I made to alternate octane logos. I have surrounded the words octane with coffee beans...I really like the way it looks. In one logo, the "o" in octane is slightly tilted, just wanted to see what that would look like? However, I really like the top logo. :) Hope you do too?? I just need opinions at this point. Everyone is on Spring Break now, but if you happen to take a peek at my blog, I'd love to hear what you think. Just email me, sydramarie@gmail.com. Thanks!!

Wednesday, February 23, 2011

Final Octane Logo (for now) :)

Here is the final product, unless I have some grand epiphany of a way to improve it, this will be the final "Octane" logo! :)

Tuesday, February 8, 2011

Octane Logo Design Ideas (In-Progress)


 After the in-progress critique on 2/7, I have come up with more designs, using a coffee bean to represent the "O" in octane and played around with both the Chiller and Bernard MT Condensed fonts to see how I like the combinations. So far, I do like the coffee bean serving as the "O" but I feel like it needs more. HELP??!

Below are some more ideas, but I haven't gone any further with them. Don't know if I should??

Some of my old design projects from GRD 3000

 Poster Design - The Color Purple
Package Design (Cylinder) - Kotex Tampons

Monday, January 24, 2011

Logo Re-design

Delta Logo Re-design

Least Favorite Logos


Enron Logo


Zipliner Logo

Catholic Church Childen's Ministry


Institute of Oriental Studies


Clinica Dental Logo

Favorite Logo Designs


 Art Farm Logo
CFO Cycling Team


Code Fish Logo


Coffee Logo


Eat Innovations Logo


Eight Logo


Einstein Brothers Bagels Logo


Love Clip Logo


Sushi Restaurant Logo